|
週次 |
日期 |
單元主題 |
|
第1週 |
9/15 |
Technology and Strategy: A General Management Perspective (Lecture) |
|
第2週 |
9/22 |
Technological Innovation
#1: Profiting from Technological Innovation: Implications
for Integration, Collaboration, Licensing, and Public Policy
#2: Model of Innovation: startups and mature corporations |
|
第3週 |
9/29 |
Technological Innovation and Strategy
#3: The Art of High-Technology Management
#4: Strategy, Value Innovation and the Knowledge Economy |
|
第4週 |
10/06 |
Case 1: New York Times Paywall. |
|
第5週 |
10/13 |
Business model generation |
|
第6週 |
10/20 |
Technological Evolution
Design and Implementation of Technology Strategy: An Evolutionary Perspective (Lecture)
#5: Exploring the Limits of the Technology S-Curve.
Part I: Component Technologies
#6: Exploring the Limits of the Technology S-Curve.
Part II: Architectural Technologies
|
|
第7週 |
10/27 |
Industry Context
#7: Crossing the Chasm and Beyond #8: Open Innovation and Strategy
|
|
第8週 |
11/03 |
Organizational Context/strategic action
#9: Gunfire at Sea: A case Study of Innovation
#10: Architectural Innovation: The Reconfiguration of
Existing Product Technologies and the Failure of
Established Firms |
|
第9週 |
11/10 |
Case 2: Wyeth Pharmaceuticals
|
|
第10週 |
11/17 |
Internal and External Sources of Technology
Designing and Managing Systems for Corporate Innovation (Lecture)
#11: The Transfer of Technology from Research to
Development
#12: Technology Transfer across Organizational Boundaries
|
|
第11週 |
11/24 |
Linking New Technology and Novel Customer Needs
#13: Note on Lead User Research
#14 Eager Sellers and Stony Buyers: Understanding the
Psychology of New-Product Adoption
|
|
第12週 |
12/01 |
New Business Model Development
Case 3 美思科技─與使用者共創的新產品開發 |
|
第13週 |
12/08 |
Guest speaker |
|
第14週 |
12/15 |
Innovation Challenges in Established Firms
#15: Organizing and Leading “Heavyweight” Development Teams
#16: Managing Creativity in Small Worlds
|
|
第15週 |
12/22 |
Service logic and innovation
#17: Service Innovation Myopia?
#18: Advancing Services Innovation: Five Key Concepts
|
|
第16週 |
12/29 |
Case 4: Amazon |
|
第17週 |
1/05 |
Patent-finder software tool |
|
第18週 |
1/12 |
Final project presentation
|